At the beginning of Ron Johnson's short-lived but infamous reign as JCPenney CEO in January 2012, he unveiled a logo that completely rebranded the company as JCP. It was its third in as many years ...

An old favorite is returning to JCPenney stores across the country. The former company logo is coming back, after a brief trip to the storage room under now-ousted CEO Ron Johnson.

In April of 2010, JCPenney's classic logo was recognizable by 84% of those surveyed. Following a 2011 redesign, awareness dropped to 76%. And following the radical 2012 redesign, awareness dropped ...

JCPenney is reverting to their old logo. In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old ...

DailyFinance Lately, it seems the only constant at J.C. Penney (JCP) is change, so it probably shouldn't come as a surprise that the retailer is once again switching up its logo. Business Insider ...