Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony. It's part ...

JCPenney is reverting to their old logo. In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old ...

A complementary logo, designed with a handle to resemble a shopping bag, will be positioned alongside the JCPenney logo in broadcast media, print ads and digital marketing. As part of the new ...

Business Insider noticed that J.C. Penney's apology ad from earlier this month -- which has since been pulled from circulation-- featured a different logo than we'd seen before. The article also notes ...

JCPenney is attempting to recover from the damaging strategies it took on during ex-CEO Ron Johnson's tenure. Its logo is one of its main concerns, with branding surveys showing JCP logo awareness ...

Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony.

The article also notes that this all-lowercase "jcpenney" logo likewise appears on the company's latest print material. If this is indeed the new logo (there's been no official announcement from ...