A QR code printed on the ads links to the JCPenney site. The exec said the anonymous billboards were designed to spark a reaction among potential customers. It’s already seen people take to its ...

Ad spots feature a swath of celebrities, including Shaquille O’Neal and Martha Stewart. Every weekly deal that is part of the campaign has so far exceeded JCPenney’s sales forecast by almost 50% since ...

Even JCPenney has a console $199.99 PS4 offer for you. We usually focus on tech and gadgets deals in our yearly Black Friday coverage so we may ignore leaked ads from retailers like JCPenney if ...

the executive said. As the first part of its marketing push, JCPenney this week went anonymous and let its fashion sensibility speak for itself. A series of out-of-home ads in high-traffic areas like ...

A QR code printed on the ads links to the JCPenney site. Unbranded JCPenney ads on display in Times Square and a mall. The exec said the anonymous billboards were designed to spark a reaction amon ...