JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that ...

While all eyes are on Amazon founder Jeff Bezos' high-profile wedding in Venice, Italy this week, JCPenney hopes to divert attention to another Venice wedding that happened recently. On Wednesday ...

Joe Fresh, your favorite new Canadian export, is coming to a JCPenney near you. Joe Fresh is known for selling trendy, cute clothes at low prices, but so far the brand's presence in the U.S. is ...

JCPenney x HARIBO, a limited-time, exclusive collection for young adults, teens and kids, with two drops is JCPenney’s sweetest collaboration yet.

JCPenney followed through on its agreement with Ralph Lauren to destroy unsold merchandise from its American Living collection - and is paying a hefty price.

JCPenney has been through the wringer from a deeply-discounted department store to a failed experiment at being an aspirational lifestyle brand, if you remember that brief period, to going through ...

PLANO, Texas – JCPenney has brought on board two new executives – one a branding ace and the other a marketing expert. Khristene Son recently joined the company as senior vice president for trend, ...

Catalyst Brands, which includes JCPenney, is cutting about 5% of its corporate workers after a recent merger amid headwinds in the retail space.

The X Games brand lifestyle apparel will be available in JCPenney stores and on jcp.com beginning July 1, 2006, just in time to impact the Back-to-School season.

This week was a tough week for consumers. Both JCPenney and Joann Fabrics and Crafts announced they would be closing stores.

Retail giant JCPenney has selected Dentsu X as its media agency of record following a review. Billings were not disclosed, but the companies said Dentsu X will handle all U.S. media spending.