In April of 2010, JCPenney's classic logo was recognizable by 84% of those surveyed. Following a 2011 redesign, awareness dropped to 76%. And following the radical 2012 redesign, awareness dropped ...

In Johnson's 2012 JCPenney logo, the company was referred to as simply JCP with the letters in white centered inside a blue box that sat at the top left of a red frame -- a design that was ...

Courtesy of J.C. Penney Syracuse, NY -- As you've been reading here in the Store Front blog. J.C. Penney has been fast-stepping in re-inventing itself. Like other retailers, it's also taken a long ...