The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

The retailer is tapping into consumer frustration over the Bezos-Sánchez wedding with a new marketing stunt.

After shutting down several stores in May, JCPenney is planning to close a warehouse and lay off nearly 300 workers this year. Here's the latest.

J.C. Penney is closing its Haslett supply chain facility by November 2025, leading to 300 job losses, but support will be offered as the company adjusts to declining sales.

J.C. Penney will permanently close its Alliance Supply Chain facility in Haslet, Texas, impacting nearly 300 employees. The facility will shutter around Nov. 1, the retailer stated in a Worker ...