In May 2024, the J Balvin x Air Jordan 3 "Rio" sneaker was released to the public, making it the fourth shoe in his partnership with the Nike imprint. On stage at Coachella in 2024, he wore white ...

The J Balvin x Air Jordan 3 “Rio” is set to release on May 22, 2024 for a retail tag of $220, making these a premium and rather exclusive release for Jordan Brand.

Since the beginning of the year, Balvin has appeared in the cinematic teaser for Usher’s Super Bowl halftime show; released a new shoe in collaboration with Air Jordan; been the face of Cheetos ...