An AdAge article about Ivory Soap’s invention explained how Gamble ... P&G launched a light-duty dishwashing detergent under the Ivory brand, followed by liquid hand soaps in the 1980s and ...

Dear Martin: I recently found that the bars of Irish Spring soap seem to be smaller, and the bars seem to wear away faster. My daughter noticed the same thing. Has there been a change in Irish ...

PROCTER & GAMBLE is bringing one of its oldest and one of its most known brands, Ivory soap, into the 21st century with new packaging, advertising and social media initiatives. P.& G. announced ...

Ivory's sales have fallen as Americans have increasingly opted for body washes and liquid hand soap over plain bar soaps. ILLUSTRATION: F. Martin Ramin/The Wall Street Journal, Styling by Anne ...

Liquid hand soap vs. body wash: What’s the difference? They’re made of the same chemical components, but the amounts vary to address different needs. I've Always Wondered ...

A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...