Ippodo's matcha is an emerald-hued powder that smells dewy and bright, like stepping outside after a cleansing rain. We got a lingering hint of birthday cake on the nose, ...

The spike in demand has become such a problem that last year two of Japan's biggest tea companies, Ippodo and Marukyu Koyamaen, announced unprecedented purchase limits on matcha products.

Matcha's popularity has swelled to the point where demand now outstrips supply, leading to a matcha shortage. Last fall, two well-known Kyoto tea companies, Ippodo and Marukyu Koyamaen, set strict ...

Matcha: Health benefits and hype of dis green tea dey explained by expert. ... Japanese tea companies Ippodo Tea and Marukyu Koyamaen don announce purchasing limits on matcha for di first time.

Fears were confirmed in December 2024 when Ippodo, ... For online matcha brands like Noka matcha, the supply is adjusted based on "full-year forecasts," said Estelle Cautres, ...

"This surge in demand led two well-known Japanese tea brands, Ippodo and Marukyu Koyamaen, both with popular stores in Kyoto, to experience a serious matcha shortage, forcing them to either stop ...

Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. ... Ippodo and Marukyu Koyamaen, announcing purchase limits on matcha products. Consumption ...

As the popularity of matcha continues to grow, companies such as Ippodo Tea are placing restrictions on the amount of the product that people can buy. The company stated that while matcha’s ...