Intel has signed a shirt sponsorship deal with reigning Spanish soccer champion FC Barcelona, even though the semiconductor chip maker's logo may never be seen by fans. Unless, that is, soccer ...

A new global sponsorship deal between Intel and FCB will see the familiar “Intel Inside” logo emblazoned in a strategic spot inside the Barcelona jersey.

Barcelona have signed up with technology giant Intel, who will have their logo in an unusual place - on the inside of Messi and Co's shirts. The computer chip firm has signed a partnership with ...