Beyond the logo, the “Intel Inside” stickers emblazoned on computers have been redesigned. And it has modernized its “bong” jingle heard on its commercials. The new logo is out today ...

Novel Idea' The logo placement fits well with the company’s previous “Intel Inside” ad campaigns, according to Rick Burton, professor of sports management at Syracuse University. Burton ...

The championship soccer team in Barcelona, Spain, agreed to a sponsorship deal with Intel on Thursday that will feature the chipmaker’s logo printed on the inside of players’ shirts.

A new global sponsorship deal between Intel and FCB will see the familiar “Intel Inside” logo emblazoned in a strategic spot inside the Barcelona jersey.