Real Chemistry’s latest acquisition adds up to Greater Than One. | Greater Than One will retain its name and New York City headquarters as it moves under the Real Chemistry umbrella, and its employees ...

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

Global media agency Assembly has announced a formal merger with ADK Global, creating Asia-Pacific’s largest full-service ...

HSIM (Hindustan School of Internet Marketing) has officially launched India’s first live digital marketing course fully ...

Dentsu has been officially recognised as a Google Marketing Platform Sales Partner in Africa, an achievement that places the ...

OZ Studio, a global technology firm with offices in Austin, Texas; Geneva, Switzerland; and Monterrey, Mexico, presented a groundbreaking model for municipal governance and ethical artificial ...

Taken together, we believe Acxiom will be a more capable precision marketing tool once it is integrated within Omnicom’s Omni operating system and trained with Omnicom’s Flywheel offering. We believe ...

But ask any experienced brand manager and they’ll tell you: the best ideas don’t come from the prompt, they come from ...

Adobe and the Premier League have kicked off a multi-year partnership aimed at transforming the global fan experience through ...

Many accounting firms target the same types of clients that are currently on their rosters when looking to expand financial services and attract new clientele. Instead, now is an excellent time to ...

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...