In an effort to save their family’s brewery in Chippewa Falls, Dick and Jake Leinenkugel tried starting discussions to buy it back from the current owner Molson Coors. That offer was rejected ...

Nintendo has finally revealed its new console, Nintendo Switch 2, and we’ve published the first images in a gallery below. In a Nintendo Switch 2 reveal video published on Thursday, the platform ...

To combat post-football fatigue, Coors Light is changing its name for a new promotion. As the 2024-25 NFL season comes to an end on Feb. 9, millions of people are expected to call out of work the ...

INSTITUTION IN THE SLENDER MAN STABBING CASE. A BATTLE IS BREWING BETWEEN THE LEINEN FAMILY AND THE BEER MAKER’S CURRENT OWNER, MOLSON COORS. BROTHERS JAKE AND DECLINING KUGEL SAY THEY WANT TO ...

Mondays are a slog for football fans, but now, there’s a hoppy silver lining. On Jan. 15, Coors Light announced it would be temporarily changing its name to “Mondays Light” in solidarity ...

Coors Light is flipping the script on its big typo seen on multiple billboards across North America by blaming it on a “case of the Mondays.” On Monday, the American beer company released a ...

The filmmaker possessed a singular vision — and a knack for finding collaborators who could convey it. The filmmaker possessed a singular vision — and a knack for finding collaborators who ...

Who: Coors Light with Mischief @ No Fixed Address for creative and strategy; Spark/Publicis Connect for media; Christos Mavridis for production; Molson Coors’ in-house agency Volt Studio for social; ...

The two brothers and former brewery presidents have detailed their efforts to purchase the brewery from Molson Coors, the nation's second-largest brewing company. Leinenkugel's was sold to the big ...

Coors Light has announced an apparent name change following what now appears to have been a viral marketing stunt earlier this week. The brand announced Wednesday that it is temporarily changing ...