The brand is aiming for consumer recall via a digital-first IPL campaign. Birla Estates' Head of Marketing speaks to afaqs!

When Tom Prest tucked an offbreak from Mahedi Hasan to the leg side, Hampshire became the first English county cricket club ...

As part of the partnership, players and official members of the Royal Challengers Bengaluru franchise will sport the KEI logo on the back ... sustainability efforts. IPL 2025 Coverage | IPL ...

As Pakistan’s beloved league turns 10, cracks emerge amid fan fatigue, franchise frustration, and fading star power.

The article recollects notable IPL moments from 2008 to 2016. It includes Brendon McCullum's opening night knock, Rajasthan Royals' 2008 win, Chris Gayle's 175-run innings, the 'Slapgate ...

Jofra Archer has made a remarkable comeback in the IPL, overcoming previous poor performances and injuries. His precise and speedy bowling played a crucial role in Rajasthan Royals' recent ...

From big-name players to key talking points, Al Jazeera’s lowdown on T20 cricket’s most lucrative franchise league.

Will the league expand and in which direction brand building and media rights head are some of the big questions, writes Amrit Mathur The IPL is on a great wicket because it’s win-win for BCCI ...