Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week's ...

Feel the F1 cars rumble and buzz with the magic of the iPhone's Taptic Engine.

Apple has released a unique haptic trailer for its upcoming "F1" movie starring Brad Pitt, available exclusively in the TV ...

Apple is continuing its marketing onslaught for the F1 movie, which hits cinemas on June 27. Apple has released ...

Be prepared to answer questions like "How defined is your intention with this unlock?" if you download this app ...