Kriti Sanon has added a new feather to her cap as an entrepreneur. On July 27, on her 33rd birthday, the actress announced the launch of her beauty brand, Hyphen, on Instagram. The PETA-certified ...

Currently, Hyphen includes a collection of 4 products; namely - a sunscreen with SPF 50, a face serum for glowing skin and two barrier repair creams, each for oily and dry skin.

Hyphen aims to cater to beauty enthusiasts without breaking the bank, offering budget-friendly products that won't burn a hole in your pocket.

Hyphen’s products are positioned as mass-premium and cost 30-50% lower than similar companies like Laneige, The Ordinary, Inde Wild, Rhode.

Hyphen serves as the perfect amalgamation of these two aspects,” said Kriti Sanon in a statement. The skincare line, Hyphen, has debuted with three daily products, thoughtfully priced between Rs ...