Combining affordability, sustainability, and smart design, the new private-label line helps meet the growing demand at ...

El Senado de Estados Unidos aprobó un proyecto de ley presupuestaria respaldado por los republicanos que recortaría los fondos de contrapartida de Brand USA de 100 millones de dólares anuales a ...

A brand is far more than just a logo, tagline or color palette—it’s the total experience, perception and emotional connection a company creates with its audience.

This one-year-old toddler was an intelligent boy. When his dad showed him pictures of cars, he knew their brands and excitedly said them without hesitation.

Small colleges with little name recognition, then, get the worst deals. “They don’t have much money, they don’t have [many] students, and they’re paying the most,” he said.

Rite Aid has selected a successful bidder for its Thrifty Payless subsidiary, which includes the beloved Thrifty ice cream ...

"It's Always Sunny in Philadelphia" star Rob McElhenney has filed to legally change his name. Here's his new name and why he chose it.

EV companies pop up all the time with old-school brand names to varrying degrees of success. Today, we hand the keys over to you to pick which brand should return as an EV-only automaker.

MAPFRE USA President and CEO Jaime Tamayo today announced that Mark Pasko has been appointed Executive Vice President, General Counsel and Secretary of MAPFR ...

In June his family business licensed its name to launch a U.S. Mobile service and a $499 smartphone. The phone was promoted as sleek and gold, Trump’s preferred color.

Turn your reputation into revenue by mastering the art of personal branding, standing out in a crowded market, and creating lasting influence. Do you feel called to share your story, inspire ...