We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

Some design fails are so spectacularly bad, they feel less like accidents and more like personal attacks. You look at them and think, “Surely this had to be a joke,” but nope. Someone got paid to do ...

The Thursday letters page reacts to Marvel Tōkon: Fighting Souls and the Sony State of Play, as readers prepare for the ...

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...