In 2017, TSG Consumer acquired a minority stake in the company. Now, in 2025, Huda Kattan, founder and Co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the ...

But as Huda Beauty goes through a revamp — including a logo change and Huda Kattan stepping back in as CEO — it's sunsetting some iconic products, like the 18-pan eyeshadow palettes.

Save up to 60% on Huda Beauty's Cyber Craze Black Friday sale! Shop makeup, skincare, and more, plus bag free gifts with purchases over £115. This is a 'run, don't walk' moment for sure.

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up in rural Pennsylvania, I lived for these videos. I was obsessed with ...

Judging by the cult status of Huda Beauty’s other 18-pan options, like Rose Quartz and Naughty Nude, I wouldn’t be surprised if this limited-edition drop goes fast.

In 2013, Kattan launched Huda Beauty, beginning with high-quality false eyelashes that quickly gained popularity, partly due to her savvy use of social media to connect with her audience.

Huda Beauty, the globally renowned beauty brand, proudly announces that it has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up in rural Pennsylvania, I lived for these videos.