In 2017, TSG Consumer acquired a minority stake in the company. Now, in 2025, Huda Kattan, founder and Co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the ...

But as Huda Beauty goes through a revamp — including a logo change and Huda Kattan stepping back in as CEO — it's sunsetting some iconic products, like the 18-pan eyeshadow palettes.

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up in rural Pennsylvania, I lived for these videos. I was obsessed with ...

Save up to 60% on Huda Beauty's Cyber Craze Black Friday sale! Shop makeup, skincare, and more, plus bag free gifts with purchases over £115. This is a 'run, don't walk' moment for sure.

Judging by the cult status of Huda Beauty’s other 18-pan options, like Rose Quartz and Naughty Nude, I wouldn’t be surprised if this limited-edition drop goes fast.

Huda Beauty, the globally renowned beauty brand, proudly announces that it has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG ...