Growing on TikTok today means establishing a brand. So you can understand how important it is for any TikTok creator to get ...

The company is adding more granular analytics to help creators better interact with their audience. Here's what's new.

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

These campaigns arrive as TikTok recently soft launched TikTok for Artists, a new service offering artists analytics tools.

Google Drive now shows open counts for your uploaded videos. Learn how to access the new Analytics feature and track real engagement easily.

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...

In a world where digital landscapes shift faster than ever, staying ahead in marketing can feel like trying to catch lightning in a bottle. As consumer behavior evolves and technology advances at ...

Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in ...

Gale In Context databases provide vetted content for K-12 students and teachers on topics that range from world history to ...

New accessibility features also increase color contrast and automatically bold all text.

Faye Mear offers a simple guide to deciphering marketing jargon – and explains what it means for your practice.