Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.

Trying to squeeze an extra dollar out of a sale--or even giving away free samples--isn't always a smart strategy.

Want to pick up some groceries after a late night at the office? Forget it. Or, if you can get to a supermarket, fancy ...

The insurance industry in the United States has been undergoing a major transformation. Traditional companies are now facing fierce competition from new-age insurance startups. These startups are not ...

Stay-at-home moms have 24/7 jobs, but being out of the paid workforce can put a strain on your budget. Here are 10 jobs that ...

With the wind blowing more and more in a direction chosen by the consumer, wouldn’t it be wise to listen to what they have to ...

Top Hispanic radio sellers share candid advice for advertisers: build long-term trust, embrace culture, and speak to Latino ...

Reporter Alyssa Huglen asks what makes emerging brand leaders tick—and presents their edited answers in this column in each ...

Several elements were needed to determine the top experts in customer segmentation and pricing for retail. The best companies ...

Southwest’s fees are aligned with other carriers’ prices. Delta Air Lines, American Airlines and United Airlines all charge ...

One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to ...

is that companies are using a cornucopia of collection methods and sources to capture and process customer data on metrics, with interest in types of data ranging from demographic data to ...