While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Trump and Elon Musk hold a White House press event and a federal appeals court pauses a lower court block on tariffs.

Golden Trailer Awards were handed out May 29 at the Orpheum Theater in downtown Los Angeles. See the full list of winners ...

A new report shines light on contracts with tech company Palantir, which could create data profiles of Americans to surveil ...

Building a personal brand on social media before launching can help entrepreneurs clarify ideas, connect with potential ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

As with their previous collaboration, McEntire and Abbott — who were joined on the USG panel by director of photography Gary Baum and production designer Glenda Rovello — looked to television classics ...

While monogrammed decor has been a huge trend in the past, others are looking at creating unique bespoke home logos for their homes and estates.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Smart leaders create shareable brands and ideas by design, not luck, using visibility, emotion, and customer advocacy to ...