Hot and humid locations, though, usually cause you to immediately sweat off any makeup you’ve put on. I want to look my best ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

Formulated by Korean manufacturers with pearl powder, this eyeshadow primer is a secret weapon product that works to brighten ...

A mother shares a video of her young daughter getting reading and applying makeup and receives backlash on social media.

Congratulations, the big day is here! With this step starts your day-of glam, and Bhatty recommends beginning with hair. "I ...

Originating in Korea, “topical spicule products contain microscopic needle-like structures that gently penetrate the upper ...

With Monsoon season just arriving, it's time to invest in a waterproof concealer for a spotless, and smudge-proof look.

If you’re looking for a sharp, high-contrast brow that develops in no time, the aptly named Instant Eyebrow Color by Godefroy is the perfect kit for you. Trusted by reviewers across the internet, this ...

Can you feel that? The days are getting longer, the sun is shining brighter, and summer 2025 is just around the corner, ...

I have long been a fan of KIKO Milano. I recall trying one of the beautiful, limited-edition festive highlighter palettes a ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Beauty enthusiasts can grab the reinvented product exclusively online for £83, while Cult Beauty has slashed the price of the ...