"Our approach has been to build cultural relevance that feels organic, local and true to both brands," Ruth Henriquez from ...

UK car drivers have the chance to have their vehicle reimagined as a toy car to be enjoyed by millions as the Hot Wheels ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free ...

Join the Hot Wheels Legends Tour 2025 in the UK. Submit your vehicle for a chance to be transformed into a die-cast model and ...

The Hot Wheels Premium Series is the top trim ... After all, there are only seven Mattel options versus the 89 Lego car toys and sets currently listed. But Mattel can pull ideas from real cars ...

Everything from the tracks, cases, and toys involved in the Hot Wheels universe was on display. It was a fun experience seeing an enthusiastic designer show us how some toys go from a cardboard ...

Hot Wheels® is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track innovation since it debuted the iconic orange track in 1968. New Patented Hot ...

Get ready for an exciting Hot Wheels adventure as we test just how many Hot Wheels cars can fit inside the Super Ultimate Garage! With over 140 Hot Wheels from both classic and new collections, plus ...

Mattel Inc., the maker of Barbie dolls, Hot Wheels cars and other popular toys, said Monday that it would have to raise prices for some products sold in the US “where necessary” to offset ...

Judged by Hot Wheels designer Craig Callum, YouTuber Mat Armstrong and presenter Nicola Hume and in partnership with Smyths Toys Superstores, Forge Motorsport and Collecting Cars, Hot Wheels will ...