Gen Z star Rasha Thadani channelled fairytale charm in a dreamy concept shoot featuring pastel blue outfits, vintage ...

The viral trend for tinted lip oils is moving into sun protection, as SPF-powdered versions step up as a summer essential ...

Narrowed down from over 500 products, TODAY staffers selected these affordable items for our beauty awards. Shop brands like ...

We tested hundreds of products for our 2025 Shop TODAY Beauty Awards. Shop winners on Amazon from e.l.f, Saie, Burt's Bees ...

Several beauty influencers have started using Sharpie permanent marker on their lips, but cosmetic researchers and dermatologists warn this is not the safest for your skin. Learn why, along with real ...