The trend, called “retired hot cheetos girl,” features women—mostly white—reminiscing and denouncing a phase of their life wherein they sported a specific look.

Latinas are taking back the 'Hot Cheeto Girl' archetype, ... So they'll always pull out, like, a bag of Hot Cheetos and they'll eat them, and they'll always offer you some as well, of course.

New York Fashion Week started out spicy on Thursday thanks to Cheetos' first-ever runway show — inspired by the snack brand's widely venerated Flamin' Hot version — which was followed by a red ...

As thee hot girl, if you had to choose, are you picking Flamin’ Hot Cheetos or Flamin’ Hot Doritos?. I’m Team Flamin’ Hot, so I’m going with both! I love hot chips in general and I’ve ...

Megan Thee Stallion showed her followers how to make hot-girl elote using Flamin' Hot Cheetos, lime, and homemade sauce. Watch her recipe tutorial here.

Becky G tells PEOPLE about the "full-circle" experience of working on Cheetos' "important" Deja tu Huella campaign, which works to provide scholarships to Hispanic students ...

From chips to memes: How Flamin' Hot Cheetos became a cultural icon for U.S. Latinos The spicy snack has inspired songs, clothes and movies, but for some Latinos in the U.S., the chips hold a ...