Noida and Greater Noida saw a 17% increase in liquor sales during the three days before Holi, with peak sales of Rs 11 crore ...

With rising consumer demand, brands are leveraging influencer marketing, quick-commerce, and experiential campaigns to stay ...

The Holi shopping season has always been a test of how efficiently brands and logistics networks can meet the demand for ...

This Holi, brands are capturing the festive spirit with campaigns that celebrate inclusivity, creativity, and meaningful storytelling to connect with audiences.

Our favorite bike makers understand the importance of colours and have associated themselves with certain shades that ...

Holi 2024 gets a bold new message as Rhea Chakraborty and Tinder India launch a campaign promoting consent. Their slogan, ...

Plan your Holi 2025 getaway with our guide to India's top destinations. Immerse yourself in unique traditions and colorful ...

Dive into the unique Holi celebrations of various Indian states, including Lathmar Holi, Shigmo, and more. Learn about their ...

In the 1990s, Amitabh Bachchan would hold a grand Holi party at his bungalow Pratiksha, which would serve as a welcome ...

New Delhi: Mirinda has launched a new campaign film ahead of Holi. The campaign highlights how Mirinda transforms everyday ...

Havmor Ice Cream, part of LOTTE Wellfood, has partnered with Swiggy Instamart to launch a limited-edition Thandai Ice Cream ...