Brand identity is a crucial part of building any sports team, but especially in the NHL, where many fans rightfully treat their jerseys as sacred. Every team ha ...

From jerseys that stood the test of time to duds that teams couldn't ditch soon enough, here's the best and worst for every ...

Max Vig, a Bemidji State men’s hockey incoming freshman defenseman, found out he was selected in the NHL Draft when he saw ...

Portland's WNBA team held a launch party Tuesday for fans to revisit the Fire's past and celebrate its future.

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of ...

The excitement around the Fire is already heating up. Portland has surpassed 10,000 season ticket deposits and is reportedly ...

Portland’s WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city’s previous ...

Sound Tigers celebrates a power play goal by Nick Schilkey (17) against W-B/Scranton during AHL hockey action at the Webster ...

As part of their continued efforts to comply with the New York State mandate requiring changes to school nicknames and ...

My eighth stop on my journey took me to see the Red Deer Rebels, where my aunt and uncle had a big surprise waiting for me at the game.

As part of the team's upcoming 100th anniversary celebration, the Detroit Red Wings unveiled a new anniversary logo along with a host of activities slated for the 2025-26 season. Founded in 1926, the ...

The Boston Bruins unveiled today, June 25, a refreshed tandem of Spoked-B logos that will serve as the Club’s primary marks beginning with the 2025-26 season. The revitalized crest will be featured on ...