The Hershey Company has a new corporate logo. The Pennsylvania-based company unveiled the new look Friday. It now features an updated version of a Hershey Kiss Chocolate at the end of the company ...

As corporate rebrandings go, you can say Hershey has stepped in it. The confectionery company best known for its eponymous chocolate bar is updating its corporate logo in a bid to ensure customers ...

New #Logo and Identity for The #Hershey Company #chocolate,” said a tweet by ?@LeungKelvin. Hershey in a news release described the new logo as “a fresh and modern interpretation of the ...

From Hershey's press release, via Fast Company Design: Central to the visual identity system is the new logo — built upon the globally recognized HERSHEY logotype used on its famous Hershey’s ...

The Hershey Company has sued a Maryland state senator over his campaign logo, which Hershey's says looks too much like the chocolate company’s famous candy bar. Senator Stephen Hershey’s ...

Candy maker The Hershey Co. has filed a trademark infringement lawsuit against a Frederick-based vending company over a sticker parodying the logo for York Peppermint Patties, where the name ...

The Hershey Company unveiled a new logo on Friday to give the choco-corporate powerhouse a more modern look. The new logo isn't a huge change from the old one, which featured a three-dimensional ...

When the rebranding goes awry, however, it can cost a company far more than whatever it paid the ad agency to concoct the miscue. It's still early yet to tell whether Hershey's new logo is a kiss ...