The Pleasant Ridge online promotion provider ePrize LLC is giving up 15 years of brand equity for a new name the company says better reflects its recent growth -- HelloWorld.

HelloWorld moving to 3000 tower of Southfield Town Center. Its lease in Pleasant Ridge up the end of this year. HelloWorld, the digital marketing company formerly known as ePrize, is moving from ...

Dentsu is leveraging HelloWorld to support its Merkle arm and has rebranded the shop as HellowWorld, A Merkle Company. The acquisition intends to help Merkle continue to scale its people-based ...