The Hello Kitty Cafe Truck is making a four-day stop in San Diego for Comic-Con. The truck is celebrating its 10th anniversary, and Hello Kitty's 50th anniversary, offering exclusive merchandise and ...

As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

Sanrio has had many amazing and kawaii collaborations over the past several years, but these 10 crossovers need to happen ...

Where is Tophat Gudetama in Hello Kitty Island Adventure? Once you've befriended Pochacco in Hello Kitty Island Adventure, he lets you know that fan-favorite Sanrio character Gudetama can be found ...

Tophat Gudetama hides in a different location each week in Hello Kitty Island Adventure. We explain where to find him this week in our guide.

THE BAY AREA’S FIRST character cafe opened in Westfield Valley Fair to hundreds of excited fans. The Hello Kitty Cafe opened Friday as the mall continues ...

Jeff Bezos and Lauren Sanchez are set to tie the knot in Venice this week and ahead of the big day HELLO! has been on the ground to get all the details.

Unbox all of the treasures Hello Kitty and Friends have to offer in the second edition of this Miniverse series. Kids can open and build items like a mini Hello-Kitty-themed cake or other surprises.