An imaginary Uber Eats driver named Amir is all over TikTok, Instagram Reels and YouTube Shorts because he's said to be the "GOAT of food delivery ... So, where does this meme come from?

Goat Story was so successful ... It’s more of a YouTube fad in America," he said. "Some YouTuber makes a meme out of something and others ride the wave. It’s a kind of a fad.