The increase came primarily from the company's first holiday shopping season with the rights to sell Disney princess toys from films such as "Frozen," "The Little Mermaid" and "Aladdin." Hasbro ...

When Hasbro’s Disney Princess dolls go on sale on Jan. 1, all 11 will be available in toy stores for the first time. The dolls will have different heights and waist sizes (though not by much).

2019 marks the 30th anniversary of Disney's "The Little Mermaid," and to celebrate Hasbro is releasing a new line of dolls inspired by the Oscar-winning movie. Ahead of 2019's New York Toy Fair ...

My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on Wedn… ...

Although Hasbro is the larger toy company, Mattel is known as the market’s premiere doll manufacturer and the loss of the Disney Princesses and Frozen lines were seen as a major blow to the company.

Hasbro didn't just bring Marvel, Star Wars, and Transformers to Toy Fair. Oh no, they also brought both My Little Pony and Disney Princess figures and dolls! I know in my house, we enjoy both of ...

A girl plays with Disney Princess dolls in a New York City toy store. Hasbro has secured the doll license starting in 2016 for Walt Disney Co.’s Frozen and Princess brands. AP FILE PHOTO Hasbro ...

Maybe Hasbro should just rename itself Disney Toys. Sure, Hasbro (HAS) sells a lot of Monopoly games, Nerf toys and My Little Pony dolls, Play-Doh sets and Transformers. But the toy maker's ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin ...

The California-based toy company has regained control of the Disney princess and Frozen franchises from rival Hasbro after a six-year separation, it said on Wednesday. It is plotting a revamp by ...

Mattel reclaims rights for Disney Princess toys from Hasbro. The Mattel logo is seen on a toy for sale in the Kidding Around toy store Manhattan, ... "Brave", and "The Little Mermaid" from 2023.

“I really didn’t think this would happen. She’s not even in preschool yet,” Keithler, 31, sighs. She knew about the so-called princess phase that little girls go through, but, she says ...