Pulse Candy by DS Group has become India's top hard-boiled candy brand, recording sales over INR 750 crore in FY 2024-25. Its ...

In an exclusive conversation, Rajiv Kumar, Vice Chairman of DS Group, delves into the remarkable success story of Pulse—a Rs ...

The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced a ...

Pulse has grown at a 15% CAGR and commands a 19% share in India’s hard-boiled candy market, with distribution across 3.5 ...

Pulse, a hard-boiled candy launched 10 years ago, has surpassed ₹ 750 crore in annual revenue, making it India's best-selling candy. The kicker? It did so with almost no advertising.

Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its ...

Over the past three fiscal years, Pulse has registered compound annual growth rate (CAGR) of 15 percent against a CAGR of 9 percent in the hard boiled candy segment industry.