Greeting card company Hallmark will let people send money to loved ones without sending ... not everyone has or wants to sign up for an app to send their kids $25 to buy themselves a birthday cake.

Hallmark’s physical “Gift Card Greetings” cards include a built-in digital gift card. The cards are $4.99 and are available now.

One of Hallmark’s senior writers, Kat Stano, says sincerity is key to crafting a good holiday card and remembering that everyone’s Christmas is different. "You want it to be honest,” said Stano.

Hallmark is a family-owned company based in Kansas City, Missouri. Its website states: “Most Hallmark greeting cards sold in the United States are produced here by Hallmark employees in our ...