Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

Planning a JB salon trip? Whether you need a trim, a full K-drama perm or scalp rescue, here’s where to get your hair done ...

“Back in the day, we used to perm eyelashes using rods ... “Just as I would colour-match makeup to the skin, I started colour-matching to the natural hair.” Her next challenge, and to bring true ...

Summer hair colors tend to be lighter, brighter, and warmer overall. Here, hair pros reveal the top 14 hair color ideas for ...

Summer’s arrival is the perfect excuse to finally act on your Pinterest board and switch up your hair color. Whether you’ve ...

According to Johnson's longtime colorist Tracey Cunningham, the shade is a new “glossed chestnut” that's perfect for the ...

I'm an ardent admirer of K-skincare, but what really surprised me on my trips to Korea was the wealth of beauty products dedicated to curating a healthy scalp: Hair ampoules, essences, tonics ...

Ammonia-free hair colour is a gentle dye formula that has no harsh and damaging chemicals. Explore the top-rated options. Loading Suggestions... Loading Suggestions... Loading Suggestions ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

“Ghost blonde is a barely there blonde tinge added to darker blonde, light brown or brunette hair, in super-faint strands,” says ... balayage only a shade or two lighter than your natural colour and ...

The good news? What you eat can play a huge role in how soon those greys show up. Hair colour is determined by melanin, a pigment produced by cells called melanocytes. As we age, these cells ...

Scroll on to discover 14 standout K-beauty products, from blushes and mascaras to lippies and beyond. From familiar picks you may recall from TikTok viral moments stateside to hand-picked expert ...