The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

EXCLUSIVE: UTA has signed multi-platinum, Grammy-winning rapper and actor Chris “Ludacris” Bridges for global representation ...

Economist Gary Vee illustrates why an $8 million slot for an ad during the Super Bowl is actually underpriced.

Haagen-Dazs turns to the stars of one of the world's biggest film franchise for its 2025 Super Bowl commercial, ...

Nothing quite says "Super Bowl" like Vin Diesel and ice cream. As companies roll out ad campaigns with some of the biggest ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses ...

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.

The Muppets forever. The creative team over at Booking.com demonstrated their genius vision by enlisting Kermit, Miss Piggy, ...

Fast & Furious movie in quite a long time, but a couple of the mainstays from the Fast & Furious franchise have gotten back together for a new Super Bowl commercial for Häagen-Dazs ice cream. There’s ...

The actress reflects back on the franchise's staying power: "We never expected after the first ‘Fast and Furious,' almost 25 ...

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.

Vin Diesel finally slows down in this "Fast & Furious" themed commercial from ice cream brand Haagen-Dazs featuring Michelle Rodriguez and Ludacris — all because he's eating a Haagen-Dazs ice ...