Derided by many as part of a minimal logo trend that some said was 'killing brands', the plain logotype was about as straightforward as it gets. But Saville thinks it was done away with too soon.

Zara’s new logo is already proving particularly controversial, with fans and detractors weighing in on Twitter with their own arguments about the type design. It bears some similarities to its ...

But Google has now revealed that the logos - which included UFOs, crop circles and the "abduction" of the letter "o" in its name - were all a tribute to HG Wells who was born 143 years ago.