HBO logo reappears on channel after "Max" debrands to old name. Story by Rob Beschizza • 2w. H ome Box Office is a legend in American television, one of the industry's most famed and prestigious ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), ... In this case, it’s a brand. A logo. A name on a TV screen.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding by Andrew Liszewski Updated Mar 31, 2025, 4:29 PM UTC ...

The Channels feature will let Max users watch live feeds of the main HBO channel along with HBO 2, HBO Signature, HBO Comedy and HBO Zone. Subscribers who have Channels will also be able to ...