HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Max is slated to ... debuted its newly tweaked logo in the classic black-and-white color scheme. In the official press release, WBD shared that “returning the HBO brand into HBO Max will further ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

The updated HBO Max logo reflects Warner Bros. Discovery’s return to its original brand identity. (Image via Warner Bros Discovery) Warner Bros. Discovery will change the name of its streaming ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Warner Bros. Discovery ignited a wave of social media reactions Wednesday when it announced it was changing the name of its streaming service, Max, back to its previous name, HBO Max. The platform ...