The banana gummy (priced at $1.99 a bag) will launch in 5,000 Walgreens stores in May. The retailer already sells pineapple and orange gummies, but those aren’t as fun because you can’t peel them.

That compares with an average cost of $2 for every gummy packet distributed via "online distributors." “Sampling is the No. 1 strategy for us,” he conceded.