The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

To complement a new video for ‘Psycho Killer,’ the Bowery was plastered in stickers, bootleg T-shirts, billboards, and more.

The digital revolution has ushered in an era where technology- driven marketing strategies have become the predominant force ...

As with virtually every other professional field, marketing has been — and continues to be — significantly impacted by advancing technology. Businesses and companies have a vastly expanded array of ...

By Cecilia Kang Reporting from Washington The biggest technology companies and their chief executives donated millions to President Trump’s inauguration, hosted black-tie parties and dinners in ...

He holds an A.A.S. in Aviation Maintenance Technology, a B.A. in History, and a M.S. in Environmental Policy & Management. Michela Buttignol / Investopedia Guerrilla marketing involves ...

Guerrilla marketing is the art of creating unforgettable brand experiences ... Imagine sending a direct mail piece that comes to life through an AR app. The technology is here, and it's only getting ...

With the continuous growth of technology and digital platforms, guerrilla marketing will become more effective in Zimbabwe. Businesses that take advantage of this approach benefit from higher ...

Certainly, guerilla marketing stunts are not new to our industry ... though and it relies on human psychology more so than technology," he said, adding: Basically, the more you exploit emotion ...

Its essence is no different from that of guerrilla marketing, which is innovative, uses creativity, makes good use of technology and digital media but does not rely on them solely, involves audience ...