The guerilla marketing at technology shows can be entertaining, ... I looked around at the guerilla marketing materials that were handed to me on the street, slid under my hotel room door, etc.

Ambient marketing looks, like the simplest form of this method; you can consider any accessible plane or surface as a potential billboard for your promotional materials. 2. Stealth or buzz ...

You can argue as to the aesthetics of their booth but you can’t argue with this: almost everyone at the show not only noticed their booth, they talked about it and Sonar6.

Guerrilla marketing is the strategy of using off-the-wall marketing techniques to create mass interest in an idea or product without paying out huge chunks of cash. The key is creativity. "Guerilla ...

Guerilla marketing is a great way to grow your brand, especially in overcrowded markets where it’s hard to cut through. But it must be used wisely as it can quickly become gimmicky, here are a ...

GUERRILLA MARKETING IN 30 DAYS Jay Conrad Levinson, Levinson Jay, . . Entrepreneur, $19.95 (240pp) ISBN 978-1-932531-29-9 ...