How Gudetama, a lazy egg yolk with a butt, became an unstoppable cultural phenomenon. ... Rilakkuma’s name means “bear in a relaxed mood,” and the character leads a stress-free life.

Sanrio will release a cookbook in which Gudetama will teach you all the different ways to cook eggs. The name of the recipe book is “Gudetama’s No Egg No Life: If you have eggs, you can relax ...

Gudetama is an egg-yolk with arms and legs and a little butt that spends its day being lazy and melancholic. It sounds strange and a little half-boiled, yet this little egg yolk, made by Sanrio ...

Although Gudetama wasn’t the original winner, the egg quickly became a fan favorite. In a time of both misinformation and too much information, quality journalism is more crucial than ever.