Grimace has taken over the internet, thanks to viral memes and his birthday purple milkshake. But the backstory of McDonald's mascot is complicated, including changing identities, roles ...

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely ...

Grimace, the giant purple tastebud who pushes McDonald's dessert drinks, is celebrating his birthday. Will he have a Grimace ...

Ronald McDonald is a clown. Birdie the Early Bird is a bird. The Hamburglar is a burger burglar. Mayor McCheese is the burger-headed mayor of McDonaldland. But what, exactly, is Grimace?