For business journalists, understanding greenwashing is essential to holding companies accountable and helping cut through ...

The cement industry is one of the world's largest greenhouse gas polluters, responsible for 7%-8% of global emissions, around ...

Also known as green sheen or green marketing, greenwashing refers to ... to make sure they can substantiate any claims they make. Examples of greenwashing aren’t hard to find.

Fast fashion thrives on deception—and greenwashing is its favorite disguise. Discover how brands like H&M and Zara rebrand ...

Or maybe you’ve purchased an “eco-friendly” cleaning product or a “green” skincare item ... too easy for companies to engage in a shady marketing practice called “greenwashing ...

Examples of greenwashing aren’t hard to find. For instance, a cosmetics company may add a little aloe vera or Vitamin E to its formula and label its products “natural,” even though it made no changes ...

To help you do this, the members of Forbes Communications Council explore strategies for building authentic, effective green marketing campaigns ... impact (for example, “50% less carbon ...