Disney Plus officially unveils its very green new logo. ... That new green color is called “Aurora,” both in tribute to the aurora borealis and the protagonist of Sleeping Beauty.

Here's another look at the visual changes coming to the Gemini logo and overlay that replace its two-tone color scheme with ...

The John Deere leaping-deer logo and green and yellow colors are as familiar as the phrase "Nothing runs like a Deere." But what's the history behind them?

How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness. Journal of Business Ethics , 2015; DOI: 10.1007/s10551-015-2918-4 Cite ...

Milwaukee's ownership group approached the NBA about changing the franchise's logo and color scheme last July. The league set a Sept. 1 deadline if the Bucks wanted the changes implemented for the ...

Persona fans are convinced Persona 6 will feature a green color palette and corresponding theme. Last week, Atlus unveiled the artwork below for the Persona series' upcoming 25th anniversary ...

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...