iSeeCars reports that during the 2004 model year in the U.S., grayscale cars comprised 60.3% of the market. Fast forward to 2023, and shades of black, white, silver, and gray, now account for 80% ...

According to data from iSeeCars, there’s been a 20% increase in grayscale cars over the past 20 years. In 2004, grayscale cars made up 60.3% of the new car market, which is an understandable number.

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023.

Interestingly, green is the only non-grayscale color to get any market gain since 2020. More obscure colors like gold, purple, brown and beige have lost 80 percent of their market share since 2004.