By distributing to Google search properties the content it has acquired for free via Google Base, Google monetizes what it has obtained cost-free, by selling ads against it at Google.com.

The venture, Google Base, could lead to a vast expansion of its content and signal grander ambitions for the king of online search-related advertising. Google's stated mission is, after all ...

To help feed its insatiable information hunger, Google Inc. has begun publicly testing Google Base, a service designed to host and make searchable "all types of online and offline content," the ...

The giant search engine Google is inviting users to send information of all kinds to a new database. Google Base hopes to index everything from recipes to address books to classified ads. The ...

Since Google Base was discovered, there have been many guesses as to what it will be and do. Theories range anywhere from an eBay killer to an all encompassing "megabase" of useful and relevant ...

Google Base has over 80 pre-defined optional product attributes, but will never be the expert in any particular product category, so Google Base allow users to submit Custom Attributes.

Reports are out that Google Base will be launching soon, perhaps even today. Dirson has a screen shot up on Flickr and additional images are on Wouter Schut’s blog. Google Base appears to ...

An ambitious new Google service will let anyone upload most anything to a publicly searchable database.

Google is adding e-commerce transaction capabilities to its Google Base service, providing a platform for buyers to purchase items from sellers using credit cards. The plan is in its initial ...

After last month's false launch, Google Base has officially thrown down the gauntlet. At first glance, Google Base appears to be a direct competitor for online communities such as eBay and ...

Until Google Base launches, I’d like to recite the Google Base Haiku which was writen by ‘projectphp’ on Search Engine Watch Forums.